IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

When Bollywood’s biggest superstar came to Bangalore to host the grand finale of Dare 2010, the international business and marketing quiz organised by the Indian Institute of Planning and Management (IIPM) in association with 4Ps Business and Marketing magazine at the Koramangala Indoor Stadium, he put up quite a show for the six participating teams on stage and the hordes of fans in the audience. In between posing questions to the biz school teams — which included two international teams from the Booth School of Business, University of Chicago and the Kenan-Flagler Business School, University of North Carolina — SRK shook a leg, rattled off dialogues from his films and got up close and personal with his fans. And after four exhausting and nerve-racking rounds, Karanjot Singh and Alekhya Chakrabarty from IMT, Ghaziabad emerged the winners.

This was the second edition of the Dare Quiz, and Arindam Chaudhuri, dean, Centre for Economic Research and Advanced Studies, IIPM, said he was proud to bring it to Bangalore. “We wanted to come to Bangalore in a big way after hosting it in Delhi, and we’re glad that we were able to do that so soon,” he said.

Shah Rukh said the event was “great fun”. “I think it’s a really great idea, and I like quizzing and believe it’s a fun way to learn. And looking at the way IIPM organises the quiz — I think it’s just getting bigger and better. I like the whole personality-driven trait that IIPM has. The attitude that we should go into something with lots of goodness, research, a lot of knowledge and a little style is nice. So, its a pleasure working with IIPM,” he said.

IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes

ON February 8, six teams, who have battled it out against over 100 international business schools (including London Business School, University of Chicago — Booth School of Business and Indiana University — Kelley School of Business) in four gruelling rounds, will reach the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes.

It will be held at Koramangala Indoor Stadium, Bangalore, and hosted by none other than the legendary Shahrukh Khan. The winning team will receive Rs 2.5 lakh, with a second prize of Rs 1.5 lakh. Other prizes include Yamaha Fazer bikes, Videocon televisions, Nokia mobile phones and laptops.

The whole event was conceptualised by IIPM (Indian Institution of Planning and Management) and Expresso spoke exclusively to economist, management guru, distinguished author, not to mention honorary dean of IIPM, Professor Arindam Chaudhuri.

Questions on business and marketing will make up the majority of the quiz, but will be interspersed with audience interaction and also a special SRK bonus round. This will consist of questions concerning Khan’s career in its entirety. Finalists have already been advised to study up on all things Shahrukh! So, why select Shahrukh Khan as the host of Dare ’10? A man with the huge international appeal of Khan, paired with his reputation as ‘the most intelligent Bollwood actor’ and his economics background, renders him the obvious choice! Additionally, Khan and Chaudhuri are old friends. SRK’s presence is a ringing endorsement for the quiz, providing the event with suitable grandeur.

Self-help guru Prof Arindam Chaudhuri himself has previously written economic and management books catered for business minds, such as Count Your Chickens Before They Hatch and The Great Indian Dream, however his new publication, Discover The Diamond In You is ‘a book for the masses’. There is no ideal readership for this book, as Arindam Chaudhuri remarks it can be related to anyone ‘from a 10 year old boy to a 100 year old man’ who wishes to be inspired and who wishes for success.

Arindam Chaudhuri calls this 59-paged publications his “59 minute guide to success”, as in an age where even our coffee is instant and people rely so heavily on the internet, it is necessary for vital information to be conveyed in the most succinct manner possible. The book focuses on how we can all fulfill our true potential and achieve everything that we wish for.

With such a host of achievements under his belt, does Prof Arindam Chaudhuri have any pearls of wisdom for postgraduate students about to embark upon their business career? In these tough economic times, where we are in global recession and Indian markets are struggling, his advice is simple: students and post-graduates need to work doubly hard to get where they would have done two years ago. Companies have fewer jobs to offer and so it is of paramount importance that every prospective employee is giving 200 per cent to ensure that they succeed in their chosen field.

Visit www.iipm4psquiz.com for more information about Dare ’10, or www.arindamchaudhuri.com to find out more about the man behind the event.

IIPM Best B School – EVENTS

Words are worth (The Great Indian Debate)
“Isn’t it surprising how many things, if not said immediately, seem not worth saying ten minutes from now?” Say it all and say it right!

Participation: Individual
1st Prize : Rs. 1,00,000
2nd Prize : Rs 50,000
3rd Prize : Rs 25.000

Wall – E (Graffiti)
Colors are the essence of life, in conformity with these; the students are required to display their creative and artistic abilities much to the delight of the eyes of the audience and judges alike. So get set and paint the town Red, blue and purple!

Participation: Team event (Maximum of 3 members in a team)
Prizes worth Rs. 10,000 to be won

Mr & Ms Jr Amaze (Personality contest)
Personality is the mirror of one’s total being. The participants could look forward to some grilling through several elimination rounds like the ramp walk introduction round, talent round, question & answer round etc. Just as a typical pageant would look like, this personality contest also takes place on a glamorous stage specially built for the event in the lawns of IIPM’s international campus.

Participation: Individual
Prizes worth Rs. 10,000 to be won

School Of Rock
Amidst the bundle of knowledge sharing and colors galore, lives the rocking event: ROCK COMPETITION. The event has seen anxious young rockers from schools and colleges rock the competition in the past. Modern Barakhamba Rock Band took the trophy, defeating their competitors from Cambridge School by just a few points.

Participation: Team Event
Prizes worth Rs. 10,000 to be won

Razzmatazz (Choreography)
If music sooths the soul, dance appeals to the eyes of the spectator. At IIPM, Choreography means varied dance formations and sequences that may be either picked from Hollywood or Bollywood charts. The energy infused in the audience is infectious and the competitors have indeed been the ones who deliver this energy from the stage.

Participation: Team Event (min: 5)
Prizes worth 10,000 to be won

The Challenger!
We also call it the Bizarre round! With crazy things to do like chilly eating. Slow racing. You are sure to go bananas !

Participation: Team Event (Max 3)
Prizes worth 10,000 to be won

360 Degree (Best Manager)
Who said academics was the only parameter-!!!!!!!!!!!!!!!! An ideal scholar is a person who is not only good at studies but also good at sports , extra curriculars , general knowledge , logic, common sense , responsibility….

Participation: Individual
Prizes worth 25,000 to be won

Ad Mad
It is said that, ‘The art of publicity is a black art.’ Let’s prove it here! The market is yours and so are the products. Get set Sell!

Participation: Team Event (team of two)
Prizes worth 10,000 to be won