THE TRUE CONVICTION IN THE BELIEFS OF PROF. SENGUPTA COMES ALIVE IN THIS GRIPPING CONVERSATION WITH PROF. ANIRUDH SHARMA AND ARCHANA SHARMA.

There is no greater joy than the joy of seeing your dream become a reality in front of your eyes. The late hours, the physical exhaustion, the mental stress and all else seems worth it when the dream is realised. One such man who has been one of the biggest supports to the cause of IIPM is prof. Partho sengupta. A man, whose unending support ensured that Dr. M. K, Chaudhuri had enough time to concentrate on strategic issues. A man whose relentless drive saw him meet and effectively beat deadlines. A man who himself undertook the IIPM program so that he could feel the change that he was proposing to others. His loyalty is incomparable as he reaches his 22^nd year at Relaxo.

Many people feel that the legendary TS Eliot is a poet whom you study rather than read. A dedicated Prof. Sen Gupta makes us feel the same when he states that one can achieve great heights not just merely by being swashbuckling and brilliant, but also through an analytical approach based out of concepts that cater to practicality. Prof. Sengupts’s support to the IIPM cause is beyond any measure. When the institute was starting off the program with its first batch of students coming in and joining, Prof Sengupta was there to welcome the students at the office in Greater Kailash. His love for the institute and the teaching profession has grown through the years and he looks forward to take up teaching again.

It won’t be an understatements that Prof. Sengupta can be branded as ‘vintage’ in terms of IIPM as an establishment. The prolific IIPM visionary Dr. MK Chaudhuri along with his wife Mrs. Ratna Chaudhuri, and Prof. Sengupta were pretty much the team that laid the foundation stone of what IIPM stands for. Recollecting his old times here, Prof. Sengupta says with a tinge a humour, “I used to teach subjects which people do not like – QT and QT in Marketing!”

Prof. Sengupta’s career began with a job for the HP government. Married, back in 1971, he joined Dr. MK Chaudhuri when he wanted to start an institute. “He planned the idea, and I took the opportunity and came to Delhi in December 1973”, he remembers. Till the commencement of the preliminary batch on august 12^th 1974, Prof. Sengupta had to work day and night, for almost 6-7 months. “Since we had to do everything ourselves, we had to put our brains, time, and money completely in it”. Prof. Sengupta and Dr. MK Chaudhuri were then involved in everything, from ground level jobs to administrative work. Prof. Sengupta nostalgically speaks on how he used to be at the Ashoka hotel lobby to promote IIPM almost every day. “We decided on the name of the institute, its logo was designed by Mrs. Ratna Chaudhuri and me”, He adds firmly that, at that point, their strength was their belief that they were working for a cause. “We had a basic inner conviction”, he added.

Owing much of his success to Dr. MK Chaudhuri, Prof. Sengupta said, “He was always taking initiatives and pushed me to excel. I took study leave and did the IIPM course in 1977-79”. He feels that Dr. MK Chaudhuri provided him a lot of encouragement and then Prof. Sengupta went on to teach at IIPM till 1986. He is still remembered as one of the best by his former students.

He feels that, back in those days, they faced is sues every day and hence facing challenges became a part of life. “It was challenging. It was fun. This was because we had an approach which was based out of a cause”. He feels that despite the hectic curriculum, students did very well. He said, “Our entire focus was on academics. I always believed that if one is taught well and can learn to apply thoughts analytically, he or the can become very good managers”.

Prof. Sengupta moved from IIPM in 1986 to a firm named Mishibishi Electronics. “The MD gave me a chance, and, thereafter, I have never looked back”. He then worked for Salora Group and had to leave because of family issues. In 1990. he joined Relaxo and has been there ever since. “Relaxo was a Rs. 10 Crore company when I joined, and today it is worth Rs. 700 Crore. I feel like I am part of it”. At 61, he still has the vision to keep going till his mind is fertile. “Marketing is something which is ageless. I love it because it is so dynamic by nature”. He explains how in the world of marketing, fresh concepts can seem obsolete within no time.

Prof. Sengupta candidly remembers the amazing negotiating skills of Dr. MK Chaudhuri as one of the most interesting learning from him. He feels that the reason that IIPM has become what it is, is solely because of the clear vision of Dr. MK Chaudhuri. “He never compromised on academics and inculcated a human angle in the teachings”, he added. The idea was not just to develop good managers but actually develop good human beings.

Prof. Sengupta goes on to add that when Prof. Arindam Chaudhuri joined the IIPM, he brought a paradigm shift. But he still feels that the seeds were sown way back in 1974 for the fruits of today. He reminds of a vintage time when the IIPM library was only three shelves long and prospectus were sold at Rs. 2.50.

The only word that could justify this journey of Prof. Sengupta is, “Epic!”

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Indo-Japanese collaborations were the hallmark in India as far as the automobile sector was concerned. However both countries have their own unique style of management. A session highlighting these Japanese Management Practices and their relevance to Indian companies was conducted by Prof. Prem Motwani. He is spearheading the Japanese Management & Cultural division at JNU. This awesome session was brilliantly divided into two parts. The first one hour session was on “Japanese Management Practices- Their relevance for India” and the second session as competition on “Marketing & Branding Origami/Ikebana” where 7 groups marketed their product for 5 minutes. During the one hour session the students were actually made to understand the Japanese Management practices & their implications. Prof. Motwani drew heavily on his own experience of working in Japan. In the next hour, he selected the best group and awarded them a certificate. “ I am impressed with the way IIPM students connected Ikebana with an Indian festival like Diwali”, he added. Such an exclusive session with an esteemed personality gave the students an enlightening exposure to Japanese management practices. The students also got the oppoutunity to learn marketing strategies of culture specific products.

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Students of IIPM Mumbai were fortunate enough to attend the seminar on ‘India as an enterprise’. India is the 2nd fastest developing nation in the world. Being the 10th largest economy, it has to transform its motion from traditional to more innovative methods.

Our management students were able to understand the importance of segregating and developing various departments in an enterprise. The seminar was all about prosposing an enterprise model to the Indian economy. It captures an overall ability of a country to raise resources, its creditworthiness, its credibility in international market and its talent managing ability. The eminent speakers included Mr. Kishu Mansukhani – President, HSNC Board and Mr. Kishore Biyani – Group CEO – Future Groups & MD Pantaloon Retail India Ltd. Ms. Anuradha Razdan – GM, Leadership Development – Unilever spoke eloquently on Talent Management – the challenge. The discussion drew the perfect perspectives on the hiring and people management dimensions in todays workplace. Mr. Sasha Mirchandani – Managing Partner, Kae Capital, followed up the session and he spoke on ‘A paradigm shift towards privatization.’ Ms. Shweta Vyas – Business Development Manager – Barclays Wealth then presented on ‘Framing marketing mix for service sector in the global scenario’. This was followed up by Mr. Sudarshan Jain – Director Healthcare solutions, Piramal Healthcare Lte. He too presented his viewpoints on the topic of ‘Framing marketing mix for service sector in the global scenario.’ The Real Estate perspective was offered by Mr. Niranjan Hiranandani – MD, Hiranandani Group. His session highlighted the need for a policy on ‘Building sustainable infrastructure in India.’ The International Global perspective was duly emphasized in the session conducted by Mr. Sandip Basu – Ex. Director, YEN capital. His presentation focused on the strategies to attract global investors. The valedictory address was delivered by Mr. Dilip Piramal chairman, VIP industries LTD.

The conference was highly informative and inspiring for IIPM students and the special invitees and they enjoyed it thoroughly. The session created a new benchmark in the areas of Management Conclaves and was organized wonderfully. Truly the city of Mumbai could not have asked for a better experience on Industry exposure and knowledge dissemination. It was really worth it!

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Indian Institute of Planing Management (IIPM), launched a crusade for a corruption free India this year through a massive national initiative called SACK – Students Against Corruption and Kickbacks.

The event which took place on Sunday titled ‘Walk to Inspire’ featured students from IIPM walking to show their solidarity in standing up against corruption.

“It was a great walk. People were looking at us, and seeing what cause we were supporting and that felt great,” said Pramod Kumar, a student at IIPM who was part of the work.

Students walked in large numbers carrying banners against corruption reiterating the stand against the malice faced by the society.
“Each and every person in the world should oppose corruption to promote prosperity,” said Durgacharan Satpathy, who was part of the team that designed the posters and banners for the walk.
“It is important for students to be sensitised towards such burning issues facing the country today but we also need to engage them with light touch so that the result is effective. And walks and events like this are a great medium,” explained Rajarshi Chakraborty, the Head, Academics, IIPM Bangalore.

Amaze, a business school fest continues its crusade against corruption and the mission is to inspire young Indians with the events rolling from December 15 to 17.

Amaze will also be a platform for students from over 100 institutions across the country to showcase their talent in a three day management fest across events such as best manager, innovation quiz, global youth debate conclave, entrepreneurship challenge among others including a Dj nite and fashion show. The fest aims at not just providing entertainment, it is also looking at active participation from young minds. The finale is held on December 18, 2011 at Palace Grounds where internationally acclaimed pop rock group Strings will perform live in concert.

This will be held to inspire people to join this cause, to stand up and speak up against corruption.

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Arindam Chaudhuri’s Delhi i1 Super Series team announced the team name to be ‘Delhi Gypsies and Billionaires’. “Motorsports is as much a sport for the gypsies at heart as for the billionaires by style. The name is as much a tribute to Delhi – the city which is often referred to as dilwaalon ki Dilli – as to the city, which boasts of the highest number of billionaires and is undoubtedly the style capital of India,” said Arindam Chaudhuri.

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IIPM’s vision is to become a much bigger movement, covering other fields of knowledge, research, consulting and training, and gaining a global footprint.

PRASOON S MAJUMDAR, DEAN OF ACADEMICS

ACADEMIC GROWTH: Most recently, IIPM created two advanced modules in Investment Banking and Retail Management, which are offered through its corporate allies, leading financial and risk analysis firm Copal Partners and Aditya Birla Group. To re-orient its curriculum to serve industry needs, IIPM has designed new super-specialisation courses in International Marketing, Leadership & Strategy, Operations & SCM, IT & MIS, and Entrepreneurship.

FACULTY DEVELOPMENT: IIPM has over 400 visiting and 200 permanent faculty members who combine professional experience with academic excellence. Senior permanent faculty members get to head divisions of Planman Consultancy, the institute’s consulting wing, and IIPM Think Tank, which regularly conducts research on the state of the economy, economic planning and global management practices.

FOREIGN COLLABORATIONS: IIPM has pioneered a first-ofits- kind Global Opportunities and Threat Analysis (GOTA) programme, which lets students engage with Fortune 500 corporations, multi-lateral institutions and universities. Its Global Outreach Programme (GOP) is linked with 15 top business schools globally. IIPM and Yale have tied up to conduct a landmark research exercise, Yale-IIPM Stock Market Analysis. Its growing foreign tie-ups have encouraged IIPM to consider setting up campuses overseas.

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Shahrukh Khan launches Arindam Chaudhuri and Rajita Chaudhuri's book Thorns to Competition

THORNS TO COMPETITION is a book which believes competition can not only be conquered, but even be smashed irreverently through the power of advertising and marketing. It’s a simple and relevant compilation stating that if you want to stay ahead, you need to understand the power of marketing and use it to win over your customers and overpower your competitors. This book will help the readers to master the power of marketing and succeed. With each principle of marketing, excellent examples have been incorporated in order to convey the essence of the book emphatically.

Rajita Chaudhuri and her book Thorns to Competition

Speaking about the book, Prof. Arindam Chaudhuri said, “The idea that we have tried to propagate with this books is that you cannot only win, but you can also win by having a ‘THORNS TO COMPETITION’ attitude. I passionately believe that the difference between success and failure is the attitude with which the market is approached. THORNS TO COMPETITION, apart from being attitude-driven, provides 6 concrete steps to mastering the art of marketing and winning in the market place.” He further elaborated upon his book’s chapter on statutory warning, where he reinforces the need for people to balance happiness in their personal lives while falling for an endless list of products being marketed to them, often by greedy and manipulative marketers.

Arindam Chaudhuri with his wife Rajita Chaudhuri

Prof. Rajita Chaudhuri, coauthor of the book said, “THORNS TO COMPETITION is a set of competition beating strategies! It showcases the selling mantra of modern times through the acronym T-H-O-R-N-S. At the centre, of course, lies the necessary condition of having a great product and all pervasive ethics.” She elaborated her point through many relevant examples, taking the audience through a journey starting from Mahatma Gandhi to Lady Gaga!

An avid reader and the megastar of the century, Shahrukh Khan added, “ I have always been a great believer of advertising and marketing. Arindam and Rajita’s book spells the mantra out in the clearest, still tongue-in-cheek manner.” As usual, his wit and charm left the audience spellbound. “I have never been able to understand why I became successful as a person in my field of work. I think that is the essence of this book, that you need sometimes very educated, good-minded, clear thinking people like Arindam & Rajita to tell you how success can happen,” he said.

Rajita Chaudhuri, Shahrukh Khan and Arindam Chaudhuri

SRK concluded by saying, “God bless this book that has taught me so much. If you want a simple understanding of not just marketing and advertising but also basic truths with amazing amount of examples, then this is a really great read. I am a voracious reader and I read everything that comes my way – and this book makes for a very interesting and fantastic read. Do give it a shot.” SRK also empathically stated, “Competition beware! I’m really gonna kick their butts after reading this book.”

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The launch of THORNS TO COMPETITION was one of the most affable and notable events in the recent times. The guest list comprised prominent personalities like Mr. Prabhu Chawla, Mr. R.K. Somany, Mr Subhinder Singh Prem, Mr Gurnam Arora, Mr. Pankaj Dubey, Mr Rajeev Chikara, Mr. Sanjay Dua, Mr Bhaskar Chatterjee, Mr. Ashwini Arora, Mr. Gangesh Khaitan, Mr. Ramesh Agarwal, and Mr. Amit Gupta amidst others.

The book, prices at Rs 395, is all colour and available already in shops across the country!

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IIPM is India’s global b-school. It was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973. IIPM is ranked No.1 in Placement Record, Quality of Faculty and Global Exposure. It is ranked No.2 in Student Development, Potential to Network and Infrastructure. It is ranked No.7 in Course Contents amongst all B-Schools in India.

IIPM was adjudged the 2011 Best B School in Asia Overall at the 2nd Asia’s Best B-School awards ceremony that took place at Singapore. Last year the award had gone to SP Jain and thus for the second consecutive year it was an Indian B-School that took away the prestigious award given in association with CMO Asia. It was a glittering function that was held at the Suntec, Singapore with participation of B-Schools from around 29 countries including Australia, Hongkong, Singapore, UAE etc. The best B-Schools in Asia and people of Asian origin were awarded. The award ceremony was held amongst a Galaxy of luminaries from the world of education and corporate.

Prof Arindam Chaudhuri (Honorary Director, IIPM Think-Tank) was elated and very much excited to get the award and said, “It feels great to achieve such a prestigious award. We at IIPM are excited to get Asia’s Best B School.

This award is a tribute to Dr. MK Chaudhuri, who had the amazing vision of incorporating macroeconomic principles so that B-Schools in India not only serve the purpose of private sector but also the nation on the whole. In the last few years of course our Industry Interface, Research and Global Exposure has made us what we are today – the largest B-School in the world,” a Press release said.

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The UN Millenium Development Goals Report, however, suggested that even though progress has been made in reducing poverty, Southern Asia continues to lag in terms of nutrition, sanitation and gender equality.

“In Southern Asia, however, only India, where the poverty rate is projected to fall from 51% in 1990 to about 22% in 2015, is on track to cut poverty in half by the 2015 target date,” the report said.

Those living on less than $1.25 a day are considered poor.

Talking to reporters in New Delhi today, UN World Food Programme’s representative and country director Mihoko Tamamura said, “Despite impressive economic growth in India in the last few years, inequalities persist among people based on class, gender and cast.”

“If India does not meet Millennium Development Goals (MDGs), the world will not…,” she noted. According to the report, China and India combined, the number of people living in extreme poverty between 1990 and 2005 declined by about 455 million, and additional 320 million people are expected to come out poverty by 2015.

By 2015, it is expected that global poverty rate will fall below 15 per cent, well under 23% target.

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