4P’s DARE 2011 Internal Round at IIPM Pune & Industry Visit to Mother Diary

Best Colleges for Vocational Courses in India

IIPM is ranked No.1 in Placement Record,Quality of Faculty and Global Exposure. It is ranked No.2 in Student Development,Potential to Network and Infrastructure. It is ranked No.7 in Course Contents amongst all B-Schools in India.

The Internal round of 4P’s Dare 2011 for IIPM Pune was held in the campus itself on the 1st of February 2011. 7 teams with mind boggling marketing knowledge participated in this event. The teams were seated in 2 separate rooms in the campus provided with a quiz master and event coordinators. The event went off perfectly fine without any problem. Quiz masters Prof. Simantee Sen and Prof. Maitree Ramaiya were completely in tune with the participants. Out of all the teams, team no. 2 came out with flying colors, as the winning team for the internal rounds to qualify for the next level.

Industry Visit to Mother Diary

The students of Spring Summer 10-12 experienced and relived one of the greatest successful revolutionary stories in India, when they got an opportunity to visit the manufacturing unit of Mother Dairy in Bangalore on the 18th of January, 2011.

Students were taken to the milk processing plant by the Deputy Manager Mr. Pradyumna, where they were shown the entire automated production process with a brief explanation of how Butter, Ghee, Milk Powder, Ice-cream, and Paneer are manufactured. They were also exposed to various operational aspects of milk production, distribution and marketing. Later the students were given complimentary cups of ice-cream. All in all, the trip was packed with fun and lots of learning.

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IIPM Ahmedabad: Session on Brand Equity model and measurement of Brand Power

IIPM Prof Rajita Chaudhuri’s Snaps

IIPM is India’s Global B-School. It has 18 branches through out India. Delhi campus is the International campus of the institute.

Global Management Education, that’s what IIPM Believes in and Global Outreach Programme (GOP) of IIPM, is made for the students.

Through this GOP session students learn some global management practices used by many companies. To teach or explain this strategies IIPM invites faculties and corporate from different countries and different universities.

This time Prof: Raj Venkateshan from Darden Business School, Virginia was here to deliver a session on Brand equity model and measurement of brand power.

Session was very much exciting and interesting as he made it so much interactive for students. He started with the session by defining what actually Brand is and how consumers are emotionally connected with brands. He also explained how brand awareness creates value for a particular brand. He told that Coca cola is the number one brand known in the world, which is 98% of the world’s countries know Coca cola as a brand.

Years of research have shown that consumer perceptions and attitudes – measured collectively, and commonly described as consumer Brand Equity – have a direct relationship to a brand’s market position and business results. Marketers rely on advertising as one primary tool to develop and nurture Brand Equity. This paper will share some findings that look at advertising, as a contributor to Brand Equity – specifically, how Brand Equity measures can contribute to the development and evaluation of advertising at the pretest stage, in a copy test.
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FRESH FACE 2011 at IIPM HYDERABAD & Paint Ball Competition @ IIPM Jaipur

Best Colleges for Vocational Courses in India

IIPM is ranked No.1 in Placement Record, Quality of Faculty and Global Exposure.  It is ranked No.2 in Student Development, Potential to Network and Infrastructure.  It is ranked No.7 in Course Contents amongst all B-Schools in India.

Indian Institute of Planning and Management (IIPM), Hyderabad was the next destination for the Hyderabad Times Fresh Face 2011 in its hunt for talent. The competition is reaching its peak with more and more talent being displayed and the students of the college put up a spirited performance.

Judges, designer Shashikanth Naidu, Anuj Gurwara and RJ Bharat were all elated, as the students began to unveil their fun side. The interaction between the judges with the participants eased all the tension and helped them give their best. Anuj got the audience into splits with his witticism and also hummed a few lines from his song ‘Panchadaara Bomma Bomma’ from the movie “Magadheera”. At IIPM the contestants took a different route to entertain the judges as they gave group dance performances and later were asked individual questions. While the girls danced to ‘Gal Mitthi Mitthi Bol’ from the movie “Aisha”, the guys shook a leg to famous numbers including ‘Ringa Ringa’ and ‘Dhanno’. RJ Bharat and Anuj got into the groove as they shook a leg with the participants. Among the girls Chandana Medikonda, who impressed the judges with her moves in the group dance and also gave clever answers to the questions posed at her, was titled the second runner up. The first runner up was Priyanka Gajbhiye, who enthralled everyone with a solo performance. She was praised for her confidence and elegance. Smriti Mirchandani was the winner as she shone in the group dance with her charm, and also smartly outdid the other contestants as she explained to the judges why she should be the winner. Tariq Alam finished third among the guys as he confidently grooved to ‘Sheila ki Jawaani’, definitely a first among the men. The first runner-up was K Santosh Kumar, who performed to ‘My Love Is Gone’. The winner was Sandeep Varma who performed to ‘Ek Pal Ka Jeena’.

Paint Ball Competition @ IIPM Jaipur

On 4th January a paint ball competition was conducted under torque club. Students who have participated in this event have learned team building and leadership skills. Students were divided into four groups to compete with each other. The team who threw maximum paint balls on its opponents was chosen as winner. By this activity students also learned to work under stress.


For More IIPM Info, Visit below mentioned IIPM articles.
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An array of unconventional career options
A language that divides
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Indian universities and higher education institutes seem to be caught in a time warp teaching things
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Guest Lecture Direct interactive marketing @ IIPM B-School

INDIA’S BEST COLLEGES, INSTITUTES and UNIVERSITIES

IIPM is India’s Global B-School. IIPM was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973. It is ranked No.1 in Placement Record,Quality of Faculty and Global Exposure. It is ranked No.2 in Student Development,Potential to Network and Infrastructure. It is ranked No.7 in Course Contents amongst all B-Schools in India.

The 4P’s club of IIPM Chandigarh conducted a seminar on: “Direct interactive marketing” on 28th Jan, 2011. The guest speakers were Mr. Gurneet Soni Head – Post Paid Sales-AIRCEL and Mr. Ankur Bhanot, Marketing Manager-DELL who have more than 8 years of experience in direct marketing.

The session began with brief introduction on what direct marketing is about and how important it is to become a successful direct and interactive marketer.

Mr. Ankur Bhanot stressed on how Direct interactive combines expertise in sales, marketing, and new media technology to offer innovative solutions to assist the customers and successfully meeting the business objectives.

He further explained the direct marketing model being used in DELL and how DELL has evolved in the Indian market. The direct marketing discipline has undergone a sea change. A wave of new technologies and tactics are providing marketers the ability to deliver highly targeted marketing programs that drive customer acquisition, retention, and penetration. Various interactive marketing tools and strategies, such as targeted Web marketing, e-mail direct marketing, and online customer behavior analysis, wherein these marketing tools promise to deliver superior performance and more measurable business impact than traditional marketing. These interactive marketing technologies offer two major benefits to sales and marketing executives: 1) improved marketing economies; and 2) the ability to profit from a better understanding of customer buying behavior. As a result, businesses will allocate more marketing resources to these highly targeted and personalized direct marketing programs.

Mr. Gurneet Soni focussed on direct marketing in transition wherein he explained how direct marketing programs have offered better targeting, greater personalization, and more efficient use of marketing dollars. Most businesses will compete on the basis of customer relationships and personalized marketing approaches. The ongoing challenge to business is deciding how fast to change. To maintain market leadership, sales and marketing executives must struggle to balance the risks of experimenting with unproven marketing tools and new customer behaviors against the cost of missing out on a significant business innovation or new customer trend.

Porf. Amit Baruah threw light on how in the long term, successful interactive direct marketing will require a different set of management skills and disciplines. Sales and marketing leaders need to develop an understanding of which tools and tactics have demonstrated the greatest business impact in their industry and a much clearer vision of customers based on how they will most likely buy in the future.

The speakers concluded that businesses that struggle to incorporate these leading-edge interactive direct marketing technologies into their sales and marketing mix now will learn how to improve the productivity and targeting of their sales and marketing systems. Leaders will actively anticipate change and fine-tune their sales and marketing mix as an ongoing discipline. This will involve constantly testing new tools and taking measure of changing customer buying behavior. To do so, one must understand the wide variety of interactive direct marketing tools and tactics, test their performance, and assemble the best possible combination of new and old marketing tools to meet the needs of their customers and maximize sales growth.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri’s Snaps
An array of unconventional career options
A language that divides
Ragging rights and wrongs
Arindam Chaudhuri: Movie time for Kapil Sibal

Best Colleges for Vocational Courses in India
Delhi University Students’ Union (DUSU): Students’ Unions can not be banned
The hunt for hostel and paying guest (PG) accommodation for students
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