Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’

After the successful launch of his recent book, Discover the Diamond in You, author and management guru Arindam Chaudhuri paid a visit to the DNA office at Lower Parel on Saturday, to interact with the staff and share his theories on being a successful human being.

 
His latest book, a 59-minute guide to success, is a follow-up to his previous bestseller Count Your Chickens Before they Hatch. “The book has less of management talk as compared to the previous book, so that it reaches out to the masses too. In this book, I have compared human beings to diamonds because I believe that all of us are diamonds in waiting. And there are four things that make up a diamond — carat, cut, colour and clarity,” said Prof. Arindam Chaudhuri, who is also honorary dean of the Indian Institute of Planning and Management (IIPM), a leading B-school in the country.

Elaborating on his theory, he further said that just as diamonds are measured by their carat value, humans can be measured by the depth in their personalities, which he said are represented by nine Ps: Passion, Positive Energy, Performance, Perseverance, Personality, People Skills, Perspective, Principles and Patriotism.

“My book shows the significance of these nine Ps and the way to nurture them to become a human diamond. The Bhagavad Gita says that the journey is more important than the end. So we need to focus on the right way to achieve success and not just measure it with our bank balance,” he said.

The noted economist also rued the nature of the current education system. “Our education system has a narrow focus and does not let the child develop individual characteristics. At our institute, we get graduates from IIT and other well known institutes but without any basic idea of their subjects, thanks to rote learning,” he said.

Arindam Chaudhuri has previously written books on leadership and motivation including The Great Indian Dream and several articles in management journals.

IIPM 3-year full-time Integrated (MBA BBA) Programme

IIPM 3-year full-time Integrated Programme in National Economic Planning and Entrepreneurship
(leading to the award of the BBA degree from IMI)
  
 
The Bachelor’s program at IIPM is ranked amongst the best programs for undergraduates in India. This is a three year full time residential program that leads to the award of the BBA degree from the International Management Institute, Belgium, one of the Europe’s leading business schools. As mentioned previously, the Bachelor’s program is currently offered at IIPM’s Asian campuses in New Delhi, Mumbai, Bangalore, Chennai, Pune, Ahmedabad & Hyderabad. In this IIPM program, in the first year, the IIPM students have to study the foundation courses related to areas like Marketing, HR, Finance, Foreign Languages, Culture, Executive Communication, Quantitative Techniques, General Awareness, History & Literature, Introduction to Management, Introduction to IT systems.
  
     
In the 2nd year, students have to undertake core subjects related to various areas like National Economic Planning, Marketing, Personnel & Industrial Relations, Finance & Accounting, Production, Quantitative Techniques, IT Systems and various other term papers. In the third year, students have to undertake compulsory specializations related to Marketing & IT. Apart from these two compulsory specializations, students have a choice of taking up an additional specialization, namely Finance or Human Resources. Students in the third year also study advanced core papers like Business Policy & Strategic Planning, Mergers & Acquisitions, International Marketing etc. Students have to submit a thesis dissertation at the end of the program. The IIPM integrated program is unique in the aspect that students in the final two years undergo as rigorous a course schedule as in the Full time program. Most importantly, these IIPM under graduate students, after working for two years in the industry, are automatically awarded the MBA degree from IMI. This allows the Integrated students to achieve an industry standing that is comparable to MBA graduates, at the same time allowing a time saving of two years. Visit the link on Faculty to appreciate the top notch faculty teaching at the under graduate programme and the subjects being covered. Another important aspect of this program is that students have the option of transferring their credits to IMI Belgium and continuing their studies at IMI. Students join the best companies in the world after passing out from this course. 
 

Programme Structure

Under Graduate Programme (UGP) / Bachelor of Business Administration (BBA)

The first year of the UGP/BBA is a bridge course, to introduce basic business concepts and fundamentals:

FIRST TRIMESTER                                                            30 CREDITS

Financial Accounting                                                                             
Statistics                                                                                              
French                                                                                                 
Introduction to Economics                                                                     
Executive Communication                                                                     
Quantitative Techniques – I                                                                   
Income Tax                                                                                          
Basic Marketing-I                                                                                  
Introduction to Management – I                                                            
Appreciation to Literature – I                                                                
Business Information Assimilation                                                         

SECOND TRIMESTER                                                    30 CREDITS

Introduction to Management – II                                                             
Basic Marketing – II                                                                              
Quantitative Techniques – II                                                                
Company Accounts                                                                              
Executive Communication                                                                     
French                                                                                                
Business Information Assimilation                                                         
Auditing                                                                                                        
Project Work                                                                                       
Guest Speaker                                                                                     
Appreciation to Literature – II 

THIRD TRIMESTER                                                            30 CREDITS

Introduction to Mass Communication                                                     
Guest Speaker                                                                                   
Project Work                                                                                      
Computers                                                                                          
Business Information Assimilation                                                          
Appreciation to Culture                                                                      
Introduction to Finance                                                                          
Introduction to Personnel Management                                                
Business Law                                                                                      
Executive Communication                                                                    
Entrepreneurship                                                                                  

From the second year, students undergo the PGP/MBA course materials, as below:

FIRST TRIMESTER                                                            36 CREDITS

1          Marketing Management                                                                   
2          Business Law                                                                           
3          Comparative Economic Systems and Development                   
4          System Essentials                                                                    
5          Executive Communication                                                        
6          Quantitative Techniques                                                         
7          Management Accounting                                                          
8          Organization Behavior                                                            
9          Marketing Research                                                                 
10         Micro Economics                                                                 
11         Basic Personnel Management                                                  
12         Case Studies                                                                           

STRUCTURE
Three sessions per day, six days per week.
Executive Communication and System Essentials would be swapped, which would mean the section would be dissected in two halves, so when the first half is taking their communication session the other half would be taking their system essential’s session and vice versa after ninety minutes.

PEDAGOGY
Emphasis is on application based learning

SECOND TRIMESTER                                                       40 CREDITS

1          Basic Industrial Relation                                                           
2          Consumer Behavior                                                                
3          Industrial law                                                                            
4          Organizational Behavior and Human Resource Development      
5          Basic Financial Management                                                     
6          Operational Research-I                                                             
7          Operational Research-II                                                                       
8          Advertising                                                                            
9          Sales Management                                                                  
10         Web Development and Resource Management                        
11         Company law                                                                         
12         Customer Relationship Management                                        
13         Management Information System                                               
14         Knowledge Management                                                          
15         Business Economics                                                                
16         Executive Communication                                                       
18         National Economic Planning (I)                                                 
19         National Economic Planning (II)                                                 
20         Welfare Economics                                                                 

THIRD TRIMESTER (PROJECTS)                                   12 CREDITS

1          Sales Management                                                                  
2          Financial Management
3          Industrial Relations
4          Advertising Management
5          OB and HRD

STRUCTURE
A group comprising of 4 to 5 students depending on the class size has to undertake three projects under the guidance of a faculty member. The duration of the project trimester is for 6 weeks. The first week is scheduled for orientation and the last week is scheduled for the final viva. The final evaluation can be based on
Oral viva/ presentation,                          30%
Project submission,                               30%
Project participation / sincerity etc.         40%

Each and every project would carry a weightage of 4 credits.

Students failing to clear the project trimester have to necessarily undergo a research project under IIPM Research under the guidance of an internal faculty after the end of their term (fifth trimester) 

PEDAGOGY
After the orientation session, students have to associate themselves with organizations for a real time analysis of the project. The group effectively gets four weeks to conclude the projects.

 

SUMMER TRAINING                                                        10 CREDITS

The summer training starts the moment the project trimester ends. The training period is anywhere between 45 to 60 days. It is mandatory for every student to submit a copy of the training in a hard bound format along with a soft copy to the Career Management Cell at every node. The CMC would be responsible for collection, evaluation and archiving of these projects.The projects should also carry the copy of letter of intent and the project completion letter from the respective organizations in original. Without these copies the summer training stands void and nullified. All the projects have to be submitted within one month of joining the fourth trimester. Any delays beyond this would not be entertained at all.  

FOURTH TRIMESTER                                                       40 CREDITS

COMMON                                                                         24 CREDITS
1          Organization Development                                                        
2          Strategic Marketing                                                                   
3          Power Business Strategies                                                      
4          Production Management                                                         
5          International Marketing and Research                                        
6          Brand Management                                                              
7          Services Marketing                                                                
8          Macro Economics                                                                   
9          Distribution Management                                                         
10         Executive Communication                                                         
11         Advanced System Management                                                       

FINANCE ELECTIVE                                                        16 CREDITS

1          Forex Management                                                                 
2          Management of financial services                                              
3          Indian Financial System                                                                
4          Investment Analysis and Portfolio Management                         
5          Advanced Accounting                                                              
6          News Paper reading                                                              
7          Corporate Taxation                                                                 

HR ELECTIVE                                                                  16 CREDITS

1          News Paper reading                                                                
2          Advanced Personal Management                                             
3          Group Dynamics                                                                      
4          Management of Training Programs                                           
5          Performance Appraisal & Management                                      

FIFTH TRIMESTER                                                           40 CREDITS

COMMON                                                                          24 CREDITS
1          Rural Marketing                                                                        
2          Global Economic Environment of Business                               
3          Corporate Ethics & CSR                                                          
4          Research Methodology                                                                     
5          India’s Foreign Trade                                                                
6          Export Procedures and Documentation                                     
7          Entrepreneurship                                                                      
8          Social Marketing                                                                    
9          Total Quality Management                                                        
10         E-commerce and Security                                                        

FINANCE ELECTIVE                                                         16 CREDITS
1          Project Appraisal                                                                      
2          Derivatives                                                                               
3          Insurance and Banking                                                             
4          Multinational Business Finance                                                 
5          Mergers & Acquisitions                                                                     
6          Applied Finance                                                                     

HR-ELECTIVE                                                                 16 CREDITS
1          Cross-Cultural Management                                                  
2          Compensation Management                                                   
3          Strategic Human Resource Management                                  
4          Work Psychology                                                                    
5          Manpower Planning

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

IIPM 2-year full time Programme in National Economic Planning and Entrepreneurship
(leading to the award of the MBA degree from IMI)

 
This is the renowned two year full time Master’s residential program that leads to the award of the MBA degree from the International Management Institute, Belgium, one of the Europe’s leading business schools. Offered currently at the Asian (New Delhi, Mumbai, Pune, Bangalore, Chennai, Ahmedabad & Hyderabad) campuses of IIPM, students have the option of transferring their credits to IMI Belgium and continuing their studies there. Students study core subjects in the first year related to various areas like National Economic Planning, Marketing, Personnel & Industrial Relations, Finance & Accounting, Production, Quantitative Techniques, IT Systems and various other term papers.
  
      
In the second year, students have to undertake compulsory specializations related to Marketing & IT. Apart from these two compulsory specializations, students have a choice of taking up an additional specialization, namely Finance or Human Resources. Students in the second year also study advanced core papers like Business Policy & Strategic Planning, Mergers & Acquisitions, International Marketing etc. Students have to submit a thesis dissertation at the end of the program. Interestingly, this IIPM program has been rated as covering at least 33% more credits than any other MBA course in the world. Visit the links on Faculty to view the intellectual strength behind the Full time Programme in National Economic Planning and Entrepreneurship courses and the subjects covered. Students join the best companies in the world after passing out from this course.

Programme Structure

Post Graduate Programme (PGP) / Master of Business Administration (MBA)

FIRST TRIMESTER                                                            36 CREDITS

1          Marketing Management                                                                   
2          Business Law                                                                           
3          Comparative Economic Systems and Development                   
4          System Essentials                                                                    
5          Executive Communication                                                        
6          Quantitative Techniques                                                         
7          Management Accounting                                                          
8          Organization Behavior                                                            
9          Marketing Research                                                                 
10         Micro Economics                                                                 
11         Basic Personnel Management                                                  
12         Case Studies                                                                           

STRUCTURE
Three sessions per day, six days per week.
Executive Communication and System Essentials would be swapped, which would mean the section would be dissected in two halves, so when the first half is taking their communication session the other half would be taking their system essential’s session and vice versa after ninety minutes.

PEDAGOGY
Emphasis is on application based learning

SECOND TRIMESTER                                                        40 CREDITS

1          Basic Industrial Relation                                                           
2          Consumer Behavior                                                                
3          Industrial law                                                                            
4          Organizational Behavior and Human Resource Development      
5          Basic Financial Management                                                     
6          Operational Research-I                                                             
7          Operational Research-II                                                                       
8          Advertising                                                                            
9          Sales Management                                                                  
10         Web Development and Resource Management                        
11         Company law                                                                         
12         Customer Relationship Management                                        
13         Management Information System                                               
14         Knowledge Management                                                          
15         Business Economics                                                                
16         Executive Communication                                                       
18         National Economic Planning (I)                                                 
19         National Economic Planning (II)                                                 
20         Welfare Economics                                                                 

THIRD TRIMESTER (PROJECTS)                                     12 CREDITS

1          Sales Management                                                                  
2          Financial Management
3          Industrial Relations
4          Advertising Management
5          OB and HRD

STRUCTURE
A group comprising of 4 to 5 students depending on the class size has to undertake three projects under the guidance of a faculty member. The duration of the project trimester is for 6 weeks. The first week is scheduled for orientation and the last week is scheduled for the final viva. The final evaluation can be based on
Oral viva/ presentation,                          30%
Project submission,                               30%
Project participation / sincerity etc.         40%

Each and every project would carry a weightage of 4 credits.

Students failing to clear the project trimester have to necessarily undergo a research project under IIPM Research under the guidance of an internal faculty after the end of their term (fifth trimester) 

PEDAGOGY
After the orientation session, students have to associate themselves with organizations for a real time analysis of the project. The group effectively gets four weeks to conclude the projects.

 

SUMMER TRAINING                                                          10 CREDITS

The summer training starts the moment the project trimester ends. The training period is anywhere between 45 to 60 days. It is mandatory for every student to submit a copy of the training in a hard bound format along with a soft copy to the Career Management Cell at every node. The CMC would be responsible for collection, evaluation and archiving of these projects.The projects should also carry the copy of letter of intent and the project completion letter from the respective organizations in original. Without these copies the summer training stands void and nullified. All the projects have to be submitted within one month of joining the fourth trimester. Any delays beyond this would not be entertained at all.  

FOURTH TRIMESTER                                                       40 CREDITS

COMMON                                                                          24 CREDITS
1          Organization Development                                                        
2          Strategic Marketing                                                                   
3          Power Business Strategies                                                      
4          Production Management                                                         
5          International Marketing and Research                                        
6          Brand Management                                                              
7          Services Marketing                                                                
8          Macro Economics                                                                   
9          Distribution Management                                                         
10         Executive Communication                                                         
11         Advanced System Management                                                       

FINANCE ELECTIVE                                                         16 CREDITS

1          Forex Management                                                                 
2          Management of financial services                                              
3          Indian Financial System                                                                
4          Investment Analysis and Portfolio Management                         
5          Advanced Accounting                                                              
6          News Paper reading                                                              
7          Corporate Taxation                                                                 

HR ELECTIVE                                                                   16 CREDITS

1          News Paper reading                                                                
2          Advanced Personal Management                                             
3          Group Dynamics                                                                      
4          Management of Training Programs                                           
5          Performance Appraisal & Management                                      

FIFTH TRIMESTER                                                            40 CREDITS

COMMON                                                                          24 CREDITS
1          Rural Marketing                                                                        
2          Global Economic Environment of Business                               
3          Corporate Ethics & CSR                                                          
4          Research Methodology                                                                     
5          India’s Foreign Trade                                                                
6          Export Procedures and Documentation                                     
7          Entrepreneurship                                                                      
8          Social Marketing                                                                    
9          Total Quality Management                                                        
10         E-commerce and Security                                                        

FINANCE ELECTIVE                                                        16 CREDITS
1          Project Appraisal                                                                      
2          Derivatives                                                                               
3          Insurance and Banking                                                             
4          Multinational Business Finance                                                 
5          Mergers & Acquisitions                                                                     
6          Applied Finance                                                                     

HR-ELECTIVE                                                                   16 CREDITS
1          Cross-Cultural Management                                                  
2          Compensation Management                                                   
3          Strategic Human Resource Management                                  
4          Work Psychology                                                                    
5          Manpower Planning

B-schools expect higher rate of campus placements this year

CHENNAI: There is a palpable sense of buoyancy among B-schools in the city as they estimate campus placements to be much better than last year. 

At the Indian Institute of Technology – Madras (IIT-M), 90% of candidates in the department of management studies have secured campus placements, which began on December 2. Says placement coordinator Tuhin Adhikari, “The scene is much better than expected. We have had better brands approaching us with bigger salaries, seeking more intake. The number of students placed this year is higher than that placed during the same period last year.”

Says director of the Loyola Institute of Business Administration (LIBA), Fr Christie, “The trend is much better this year; 60% of our students have already been placed in various companies.”

Placement coordinators look forward to a shorter placement season this year. Sundari Suresh, placement coordinator, Institute for Technology and Management, says, “We started the placement season in the first week of December and we’ve already placed 61% of our students. We hope to wind up the process by February.”

IIT’s management studies department hopes to get all its students placed by the end of the month, while the the Indian Institute of Planning and Management (IIPM) expects to get all 200 students passing out this year placed by April. Last year IIT’s placement season extended till April, while for IIPM it was July.

IT companies, which had given campuses a miss last year, are back. “Last year, we had mostly small and medium enterprises and companies offering financial services. This year, banking and IT sales and marketing companies are coming back, and with fat packages,” says S T Sivaramkumar, IIPM. Many middle-level companies and first-time recruiters are also in the fray this year, says placement officer, Sathyabama University, John Bruce.

Adds Sundari, “This time we have the satisfaction of getting students jobs in their preferred industry sectors. Our maximum salary too has risen from Rs 5.5 lakh to Rs 7 lakh.”